Fireball Cinnamon Whisky has received a lot of attention lately as the red hot (pun intended) flavored whisky commodity, gulped down by college kids by the quart and inspiring a legion of imitators. Until 2012, it was an obscure product available mostly in Canada. Yet a little slick marketing and some repositioning in the midst of the larger whiskey boom and, bang!, it became a viral success story. It is now one of the top 10 liquor brands in the U.S.
Between being popular and being a flavored whiskey, plenty of whiskey snobs won’t go near the stuff even to find out what the hubbub is all about. Yet the popular image, that Fireball is consumed only by partying sorority girls who weren’t drinking whiskey before and won’t be afterward isn’t exactly true.
The Whiskey
Keeping things simple, this stuff is candy, plain and simple. There is barely any whiskey element at all in the nose or flavor, and the finish is so light as to border on the undetectable. Instead, the drink is liquid cinnamo
Fireball Cinnamon Whisky Limited Edition Bottle 700mL
Out of stock
ABV | Up to 43% |
---|---|
size | 700ML |
Region | America |
Sub-styles | Blended Whisky |
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